Vodafone: "your call is important to us - but not your loyalty"

Well, as if I needed it, another indication that once you sign up for something with one of the big companies, they don't care about you any more. I decided I wanted a new phone for my birthday, so I picked one out (Samsung S8300, the new 2Tocco Ultra") and went into the vodafone shop. Phone is €429 SIM-free but only €129 on Perfect fit 50, which is the price plan I'm on. So, I go up to the counter, say "I want XYZ phone", dude asks me if I'm already a vodafone customer and I say yes. So far so good. Next thing tho, I get told "sorry, you're not eligible for an upgrade". I ask how much the phone wud be if I wanted to get it, and he said €429, or the full whack. The only way to get it at the discount price is apparently to get a new account with a new number.

So, despite the fact I've been with vodafone for about 10 years, pay my bills by direct debit so I never miss a payment, and have my existing phone a year already (literally, was apparently a year yesterday, dude in the shop said), I'm not enough of a "good customer" to warrant getting an upgrade. Come to think about it, in the last 10 years I think I've only been eligible for an upgrade 2, maybe 3 times - most of the times I get my phones myself. Apparently a "good customer" is one who spends lots of money with them, and I keep my bill pretty low by using the 300 free web texts a month that I'm entitled to as a customer, and make most of my phone calls from work.

If however I was someone who wasn't on vodafone and decided I wanted to drink the kool-aid and be enfolded in their warm embrace, I'd get the phone at the cheaper price. Then again, even if I was like that, I still couldn't get the phone I really wanted: vodafone ireland, in their infinite wisdom, seem to have decided that the Sony Ericsson C905, which every other network in Ireland have had out since before Xmas, is still too new to offer to the their customers. So, instead, they're still trying to plug as their #1 high-end phone the Blackberry Storm, which no-one who has a choice in the matter actually wants, and those who have to have it (i.e. office types) don't like. Unfortunately I'm not allowed to change network: both my parents and my g/f are on vodafone and have free calls & texts to me, which they wouldn't have if I switched to say O2. so, I'm stuck with vodafone.

So, what do I do, suck it down, and pay the full price? Yeah, right, screw that. Ebay is an option, but the last time I did that with my Sony Ericsson w800i, I had no end of trouble when the phone went tits-up and I had to get it repaired. I could cancel my account and sign up as one of the new customers that vodafone seem to favour over me. Problem with that is I'll prob lose the number I've been using these last 10 years, and I don't want to go having to let everyone in my phone book know and then memorize a new number just for vodafone's convenience. So, will try ringing the customer support line tmro and hopefully if I get someone who can actually speak english, I'll try to see if I can get the upgrade, or at least switch accounts and keep my existing number. I'm not doing it tho because I love vodafone and can't imagine life without them, but because I'm not being given any other choice.